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SAS Hagmann

SAS Hagmann — medical technology branding.

Industrial Technology

SAS Hagmann is a multi-sector industrial company based in Horb am Neckar, serving pharma, medtech, automotive, mechanical engineering, metal, and plastics industries. The brand needed to communicate precision and reliability across all sectors.

Year
2024
Role
Brand Designer
Duration
4 weeks
Sector
Industrial · MedTech · Automotive
Stack
FigmaIllustratorKeynote

Challenge

Industrial companies serving multiple sectors face a branding tension: the identity must feel equally credible on a pharma lab brochure and an automotive pitch deck. SAS Hagmann required a visual system that unifies six different industry verticals under one confident brand — without feeling generic.

Approach

  1. (01)

    Developed a bold orange (#E36307) + Stahlgrau (#50636A) palette that breaks with conventional industrial aesthetics while maintaining professional credibility.

  2. (02)

    Designed a custom pictogram set for each industry vertical — Pharmaindustrie, Medizintechnik, Automotive, Maschinenbau, Metall, Kunststoff — giving each sector a distinct visual marker within the unified brand.

  3. (03)

    Built a comprehensive styleguide with Suisse Int'l typography, logo construction, photography direction, social media templates, and print specifications.

Brand system

SAS Hagmann brand identity system.

Identity & collateral

Orange and charcoal replace the sterile blues. Modular slide systems, brand guidelines, and collateral designed for the sales team to remix per audience.

SAS Hagmann color palette, typography, and logo system.
SAS Hagmann pitch deck, business cards, and brand collateral.

Outcome

A complete brand identity that gives SAS Hagmann a distinctive presence across six industrial sectors. The pictogram system and modular styleguide let the team produce sector-specific materials while maintaining one cohesive brand voice.

Next Project

Kleinblatt