Wildryse
We worked on the
Brand Identity
We worked on the
Website
We worked on the
Social Media
Outdoor Adventure Brand
Erklimme dein wildestes Ziel. Wildryse is an outdoor adventure brand built for those who gear up for the ultimate experience. The visual identity had to feel as rugged and alive as the landscapes their customers conquer.
- Year
- 2024
- Role
- Brand & Web Designer
- Duration
- 8 weeks
- Sector
- Outdoor · E-Commerce
- Stack
- FigmaIllustratorPhotoshopWebflow
Challenge
The outdoor gear market is crowded with brands that all lean into the same mountain-and-forest visual language. Wildryse needed to stand apart — owning a bold, gritty aesthetic that speaks to serious adventurers without alienating weekend hikers. The brand also needed to work just as hard on Instagram as it does on product hangtags.
Approach
- (01)
Developed a brand voice and visual system rooted in olive-green and deep charcoal — raw, textured, unapologetically bold.
- (02)
Designed the logo and wordmark to work at every scale: embroidered on jackets, stamped on carabiners, and crisp on mobile screens.
- (03)
Built a website that leads with immersive hero photography and keeps product discovery frictionless — search to cart in three clicks.
- (04)
Created a social media toolkit with reusable templates for product launches, adventure stories, and seasonal campaigns.
Brand world
Identity & collateral
Olive-green and deep charcoal ground the brand in nature. The identity scales from embroidered patches to e-commerce hero banners without losing its grit.
Outcome
A complete brand ecosystem that gives Wildryse a distinct voice in the outdoor space. The identity scales from product tags to billboard campaigns, and the social media toolkit lets the marketing team ship content daily without design bottlenecks.
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