CoinLedger
Crypto Tax Software
CoinLedger is the de-facto crypto tax tool for retail and pro traders in the US — automating tax calculations, transaction tracking, and report generation. The site had to do two jobs at once: convert tax-anxious visitors into trial signups, and host hundreds of evergreen tax guides that drive organic acquisition year-round.
- Year
- 2024
- Role
- Webflow Developer
- Duration
- 6 weeks (initial) + ongoing
- Sector
- DeFi / Crypto · SaaS
- Stack
- WebflowCMSGSAPTyped.jsSwiper.jsFinsweet
Challenge
Tax software has spiky demand — Jan–April it’s the entire site’s job to convert; the rest of the year it lives on long-tail SEO. The CMS had to support hundreds of country/year/coin-specific tax guides without becoming a maintenance burden, while conversion paths stayed razor-tight in peak season.
Approach
- (01)
Re-architected CMS collections around the real editorial axes — country, asset type, exchange — so new guides slot in as data, not pages.
- (02)
Built reusable conversion modules (CTAs, pricing strips, integration grids) that marketing remixes per landing page, with Typed.js for dynamic text and Swiper.js for testimonial flows.
- (03)
GSAP transitions and Finsweet Attributes extend native Webflow for dynamic filtering and feature showcases.
- (04)
Integrated the marketing site with the product back-end so signup flows pass context (referrer, plan, guide read) without a custom dev each time.
- (05)
SEO foundation: hardened schema, internal linking patterns, programmatic landing pages, and full Google Tag Manager event tracking.
Live site
CMS & integrations
CTAs, pricing strips, integration grids and testimonial flows — all CMS-driven, all reusable.
Outcome
A conversion-optimized site that scales with the team’s content velocity. Editorial ships guides as fast as research finishes. The CMS architecture has held through multiple product expansions without re-platforming.
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