LVM-Preußenstadion
Modern Football Stadium
The LVM-Preußenstadion is the newly renovated home of SC Preußen Münster. The club wanted a digital presence that would reflect its deep-rooted history, emphasize sustainability in the rebuild, and serve as a go-to platform for fans, sponsors, and the local community.
- Year
- 2024
- Role
- Webflow Developer
- Duration
- 9 weeks
- Sector
- Corporate · Sustainability
- Stack
- WebflowGSAPCMSFinsweetSwiper.js
Challenge
A venue site has to do three jobs simultaneously: sell hospitality and event spaces to B2B buyers, communicate match-day logistics to fans, and host a constantly-rotating event calendar that the venue team must edit themselves — all in a brand language that respects the institution and stays GDPR-compliant.
Approach
- (01)
Translated the brand language into a Webflow build that feels grounded and editorial — wide images, confident typography, restrained motion.
- (02)
Designed CMS collections around what the venue actually publishes: events, news, hospitality packages, partner pages — each editable end-to-end by the in-house team, extended with Finsweet Attributes for filtering.
- (03)
Used GSAP for cinematic scroll moments on key pages and Swiper.js for touch-friendly galleries — without making routine pages slow or fussy.
- (04)
Connected forms and event flows to booking and CRM systems and instrumented Google Tag Manager for analytics. Handover included internal docs so the club team manages updates without dev tickets.
Live site
Editorial & events
CMS collections built around what the venue actually publishes. Cinematic GSAP scroll moments on key pages, Swiper.js galleries everywhere else.
Outcome
A site that feels worthy of the institution and operates as a daily marketing tool. The venue team publishes events, news, and hospitality content directly, with no engineering ticket required.
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